Branding Is More Than a Logo

As technology has evolved, so has our role as a communications provider.  By listening to our customers’ needs and challenges over the past year, we can build the communications solutions that help them reach their goals.  We have connected with our customers and received valuable feedback about their current needs and the technology they intend to adopt in the future. These conversations have inspired new products, and we are hard at work planning additional communications services that we anticipate will not only meet, but also exceed, our customers’ expectations.

We are dedicated to earning your tenants’ trust every day. And as such, we are renewing our commitment with a revitalized brand promise. We are recommitted to:

• Building better relationships with our customers
• Earning trust with network reliability and expert support
• Listening and understanding business needs and challenges
• Delivering the most effective communications solutions

In celebration of this renewal, we have refreshed our logo, and simplified our brand name to “Lightpath.” Our new brand will distinguish us from the competition and embody all of the ideals that we are working hard to achieve, both internally and externally.  Lightpath is dedicated to being the communications solution provider that your tenants can rely on now - and into the future.

Also in This Issue

• The Challenges and Rewards of Managing a Pre-War Trophy Building in NYC
• Negotiation Strategies for Working with International Prospects
• Managed WiFi: Secure, Powerful Wireless Service throughout Your Organization
• Have More Fun at Holiday Parties This Year